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︎︎︎Image by Mathias Eis Schultz
Theresa Scherrer

Crybrella



︎ Objects, video
︎ Despair, financial (in)security
︎ The Hague, The Netherlands
︎ www.theresascherrer.eu


Project description
Format:
Series of custom printed Umbrellas. Also, a film does exist.

Description:
Crybrella shows moments of ultimate despair, all images were taken within the last 3 months of graduation. While there is no obvious reason to be this upset, they are all caused by the conflict of choosing a creative independent life with no financial securities or going commercial, being financially well but dissatisfied creatively. To tailor some of these moments into umbrellas – which can perfectly be used in real life and are not solely an art piece – was a light-hearted approach to all midtwenties crying crisis. In the end, it will likely be fine.

Context:
Crybrella has been part of the Grad Show at the Royal Academy of Art, The Hague. The footage has been showcased at Sexyland Amsterdam, 2019.


How is the project/work related to the idea of a Universal Basic Income?
I have in the past worked around the idea of a competitive creative industry, not necessarily Universal Basic Income. Ultimately my worries about the industry could lead to a discussion if UBI will enable amazing opportunities for people with fewer financial options.


Further projects ︎︎︎